The IE Network supports high skilled unemployed professionals in their journey to employment. Whether you are seeking work or creating enterprise opportunities, IE Network is a new model of support & facilitation initiated by Dublin Regional Authority. Associate were commisioned to create a brand identity for the organisation.
Our Work — IE Network
- Identity
- Promotional Concepts
The brand mark is a visual representation of the Innovation Enterprise Network. The concept derives from the graphic language of corporate communications - statistics, facts & figures in the form of graphs & pie charts. People who have been displaced in their professions often feel that they have become a number - a small, insignificant section of a pie chart. By assigning an equal weight to each constituent element, we turn this negative sentiment into a positive symbol, representing a network of essential pieces, keystones, without whom the whole does not function.
Each individual in the network has an integral part to play in the formation of the unit. Through the use of vibrant colours laid over each other, this symbol brings an energy and life to the keystone symbol. The colours are bright and energetic, and, when overlapping they create new tones, suggesting new opportunities. We are currently working on a poster campaign and printed collateral.
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